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Vision & Mission


VISION (why we are here): To make mommying feel good.

MISSION (what we do): We stay plugged into the mom community to decipher trends and common challenges. We embody empathy towards moms while designing products, services and partnerships that address our everyday challenges.

VALUES (how we do it):

  • How we provide customer experience: We provide top-notch customer service by being compassionate, helpful and responsive to questions and concerns.
  • How we figure out what problems to solve: We keep our ear to the ground to ensure we are addressing the right challenges (namely current issues that have been around but do not already have a simple, clever, viable solution).
  • How we come up with solutions: We remain flexible and open to change if there is a better way.
  • How we disseminate/distribute solutions: We provide products and services according to trends in how current moms want to receive them.
  • How we build and maintain team morale & culture: We respect each other’s knowledge and experience while learning from each other. We exchange ideas amongst the team and support each other’s roles knowing that we are all working towards the same goals. We don’t take ourselves too seriously, we like to have fun while working, and still maintain a healthy work-life flexibility.